ABOUT MB STEAK
When it comes to running restaurants, brothers Michael and David Morton are from the highest pedigree. Their father Arnie, established the chain of Morton’s Steakhouses in the ‘70’s; inspiring the brothers to put their hands to creating their own vision for the ultimate eatery, MB Steak.
Situated in the Hard Rock Hotel and Casino, Las Vegas, MB Steak occupies two levels and 7,800 square feet that includes a modern 100-seat dining room, a 75-seat bar and lounge with private bar, a 60-seat private dining area, and a 75-seat garden lounge.
THE CHALLENGE
With décor comprising of burnt lava wood, polished copper and succulent plants, the challenge was to provide high quality music to enhance the ambience, without compromising the design cues of the space.
The Morton brothers knew that they needed to look beyond the common place brands of commercial loudspeakers, if the sound was to meet their exacting standards. That’s when they started talking with the team from TMG Systems Inc.
REQUIREMENTS
- High fidelity sound that would never become fatiguing
- Consistent volume levels throughout the entire premises
- Seamless integration of sound between different areas
- Aesthetic that would not compromise the design cues
BEYOND EXPECTATION
“As the audio visual specifier and installer on this project, the client’s brief was very clear; deliver full fidelity sound with perfectly even coverage ... and do not compromise the interior design cues. We looked at several different offering and selected Sonance Professional Series because it delivered best-in-class sonic performance while offering a minimalistic and non-obtrusive aesthetic. We could not be happier with the result; aside from the amazing performance, the extremely flat response of all of the products sped up the calibration.”
- Phil Plourde, Western Region Sales Manager, TMG Systems.
METHODOLOGY
Professional audio integration is more than merely filling a room with music. It’s a tangible design element and a critical part of the space’s environment that is meant to create a mood, elevate the senses and not distract from the designer’s vision and aesthetic goals. For over 30 years, the architectural speaker pioneers at Sonance have continually explored and refined the fine art of musical fidelity within a designed space, with their series of award-winning in-wall and in-ceiling speakers.
“Having opened over a dozen properties between us, my brother and I had a very clear vision for MB Steak. Part of that vision was creating a total experience that people would remember and tell others about. Audio needed to be a conscious part of that experience ... Not because it is loud or noticeable, but because it blends seamlessly into the environment, delivering high quality sound at the perfect volume, to every seat in the house.”
- Michael Morton Co-Founder, MB Steak.
RESULTS
The MB Steak installation consists 4” Surface Mount Speakers and 8” Surface Mount Woofers on the lower level to ensure the luxurious wooden finish of the ceiling was not compromised and to provide even balanced coverage when moving from one area to another. In the upper level bar area, the same combination of speakers and woofers were used to maintain a premium listening experience. In the adjoining upper level private dining room, 8” In-Ceiling Speakers and Woofers were hidden under a stretched acoustically transparent fabric, allowing the space to maintain the desired aesthetics, while not compromising the sound performance.
PRODUCT HIGHLIGHT